Facebook user base has grown in an amazing rate. They have about 400 million internet user sign up for Facebook. They have amassed a good amount of information that are valuable to marketers and third party companies who want to create targeted marketing or sales. Facebook recent moves has definitely shown the ambition to dominate the social media industry:
Facebook Like Button
Facebook ‘like’ looks very similiar to Digg button where user can ‘digg’ any website or article. The only significant difference is that facebook like button allow user to ‘like’ a site even when they are outside of facebook. I can only predict that FB Like button will soon become the number one competitor for other news curator website such as Digg or Reddit. If facebook pushes their like button, can this be the end for these news curator website ?
Facebook the new Analytic
Putting the ‘like’ button on your website has the potential for FB to gather statistic about your website visitor. Facebook can easily add extra functionality to gather visitor demographic every time they click the ‘like’ button. They can build a database of user profile which they can share with other third party. Facebook has been known to share user profile with pre-approved third party. Here is an excerpt from the about platform page:
|Pre-Approved Third-Party Websites and Applications. In order to provide you with useful social experiences off of Facebook, we occasionally need to provide General Information about you to pre-approved third party websites and applications that use Platform at the time you visit them (if you are still logged in to Facebook). Similarly, when one of your friends visits a pre-approved website or application, it will receive General Information about you so you and your friend can be connected on that website as well (if you also have an account with that website). In these cases we require these websites and applications to go through an approval process, and to enter into separate agreements designed to protect your privacy. For example, these agreements include provisions relating to the access and deletion of your General Information, along with your ability to opt-out of the experience being offered. You can also remove any pre-approved website or application you have visited here [add link], or block all pre-approved websites and applications from getting your General Information when you visit them here [add link]. In addition, if you log out of Facebook before visiting a pre-approved application or website, it will not be able to access your information. You can see a complete list of pre-approved websites on our About Platform page.|
Facebook has recently shown that they are capable to fight with the search engine behemoth ‘Google’ head on. And apparently Facebook is winning ! Brent Whemeyer shared in his blog that facebook ad has a lot of advantages over Google’s ad. They are cheaper than Google.
Will Facebook pose a threat other social media services ? Will they dominate the internet and become the next Google ? Only time can tell. I am definitely interested to keep a close watch on Facebook.